NEW BELGIUM BREWING
New Belgium Brewing is a human-powered brewery based in Fort Collins, Colorado. I had the opportunity to work for them as a creative design intern for both the Summer 2024 and Spring 2025 semesters. I got the chance to work on and aid in concepting on several projects regarding packaging, branding, brand strategy, and POS assets!
Lyte Strike
Lightstrike, formerly Lyte Strike, is a new product from New Belgium Brewing. This drink is a non-carbonated alcoholic refresher with sea-salt and coconut water. I had the opportunity to work on this project and aid in early concepting for the new energetic brand!
Coworkers & Culture Logo
The Coworkers & Culture team needed a new logo for a piece of merch that encapsulates the fun and exciting business at large.
HCT Patio
Every year, the company hosts a market plan party to announce their plans for the upcoming year. This past year, they needed a branded Hardcharged Tea patio with a punk rock twist on the brand. I created posters and stickers to be placed around the patio.
Juice Force Mini Rippers
New Belgium Brewing’s popular brand, Voodoo Ranger, released a sub-brand for their Juice Force line. Juice Force Mini Rippers are 7.5 oz cans that needed primary and secondary packaging with the same visual language as the regular Juice Force 12 oz can, but with a new defining factor.
