REESE’S REBRAND
During my semester at University of Arts London, we were tasked with creating an icon and new brand elements with touchpoints for our assigned brands.
Reese’s Melts
We were then tasked with making a new sustainable and innovative (in my case, a completely healthy product) sub-brand. Reese’s Melts is a healthy twist on the classic Reese’s experience, offering dark chocolate chips and peanut butter chips made with 100% natural ingredients. Designed for melting, these chips contain no sugar, additives, or preservatives, making them the perfect guilt-free indulgence for dipping, drizzling, or baking.
